Once you get behind the wheel of the ASX, Mitsubishi's new SUV, you simply want to be off-road all the time, even when you use your driveway outside your villa. What seems like a simple idea, became more complicated as we could not "simply dump" tons of soil in front of the driver's villa. Our art department team had to weld a complete metal structure to support the car's weight... and that's how movie magic happens at MiL.
Client: Mitsubishi
Agency: MK Norway
Foreign Production C°: Kandidat
Director: Magnus Martens
Dop: Jens Ramborg
Production Service by MiL * Made in Lisbon